MOTIVE

Automotive UI Subaru Sponsored Class

  • MY ROLE
  • User Research
  • Storyboard
  • Sketching
  • Dashboard UI
  • Motion Graphic
  • Commercial Video
  • PLATFORMS
  • Mobile app
  • Dashboard UI
  • Automobile design
  • YEAR
  • 2019
  • TEAM
  • Jaime Yoon
  • Kwangbok Kim
  • Jungwoo Shin
  • Sean Wilson
  • Sam Liang
  • Bella Chan
  • Elda Sung
  • Louise Xu

    • Motive commercial video

    INTRODUCTION

    Subaru US project called “Subaru Voyage” Subaru customers can travel from coast to coast past each Subaru summit. Each summit has a car with a unique design and offers a variety of options for customers to enjoy nature. Our Motive experience center is located in Portland, Oregon.

    INSPIRATION AND APPLICATIONS

    We think "Unlock your potential" is a core value of lifestyle in 2030'. How will ACTIVE LIFE STYLE evolve in 2030? We figured out which touch point can be success especially when users do outdoor activities. We found a solution through the difficulties of the non-subaru owner activity. As results, Subaru owners can enjoy their outdoor activities without any concerns of run out of the battery and also he lives active lifestyle motivated by his environment that Subaru providing seamless experience from work, activities to outdoor.

    PERSONA

    STORYBOARD

    This scenario describes the process by which a user goes outdoors after subscribe the Subaru Motive and how to accumulate points using the apps in the car and device. Points can be obtained by user activity such as outdoor activities or by sharing a battery with other users. Collected points can be donated to local children, such as purchasing equipments.

    AUTOMOBILE DESIGN

    The basic concept comes from wild animal "Linx". Our Subaru users enjoy outdoor activities, and they do not have fear to unlock their potential. Automobile design fits perfect for loading different activity gears such as Canoe, bicycle, etc. Before the user goes to the outdoor, they practice/exercise various kinds of activities in the Motive center. When they're ready to go outdoor, just rent a Subaru car.

    USER FLOW

    Engaging (Motive Center)
    Ready to engage
  • Training (Motive Center)
    Reward system
  • Exploring (Outdoor)
    Ready to engage
  • Post Experience
    Reward Donation
    Engaging (Motive Center)
    Ready to engage
  • Training (Motive Center)
    Reward system
  • Exploring (Outdoor)
    Ready to engage
  • Post Experience
    Reward Donation
    Engaging (Motive Center)
    Ready to engage
  • Training (Motive Center)
    Reward system
  • Exploring (Outdoor)
    Reward system
  • Post Experience
    Reward Donation
    Engaging (Motive Center)
    Ready to engage
  • Training (Motive Center)
    Reward system
  • Exploring (Outdoor)
    Reward system
  • Post Experience
    Reward Donation

    Link to dashboard UI video

    Link to prototype video

    CONCLUSION

    Citation
    Articles
    New Outdoorsy Survey Busts Recreational Vehicle Travel Myths, Jun 28, 2018
    https://www.prnewswire.com/news-releases/new-outdoorsy-survey-busts-recreational-vehicle-travel-myths-300673667.html
    Bureau Transporation Statistics, “Long-Distance Travel”,
    Martin Sanchez on Unsplash
    https://unsplash.com/photos/JQ0YVavMKLo
    Free Videos,
    https://pixabay.com/